Bebe Stores Inc

Bebe Stores Corporation designs produce and sells stylish women wear. In the late 1990’s Business Week Magazine named it one of the fastest growing companies in the United States of America. In 22 states across the country Bebe has about 101 boutiques. The majority of these boutiques are in the expensive malls and the target markets are the trendy females between the ages of 18-35.Bebe offers suits, dresses at a price which is very competitive to stores such as banana republic, Express and Guess. The store presents itself as a feasible choice to consumers who cannot afford the expensive price tag of dresses.Bebe has achieved its success not only because of its cost effective management and manufacturing methods but also because of the Entertainment business. The designs of the company appear on famous television shows such as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars such as Jennifer Lopez, Drew Barrymore and Alicia Silverstone have worn Bebe’s clothing in movies. Starting of Bebe The idea of Bebe was started by a former entertainment personality Manny Mashouf who was an expert in the management of arena’s and restaurants.In the middle of the 1970’s, Manny Mashouf saw a chance to earn profit from the rising market of women ear which were being designed specially for trendy young consumers. He opened his first store in San Francisco in 1970. The name Bebe was used as it summarized many of the descriptions he wanted his clothes to portray. The name to Mashouf represented growth and was taken from Hamlet’s famous phrase which was to be or not to be and in Turkish it means Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and youthful and sharp originality which the company wanted its clothes to emerge. Bebe became an instant hit because its main focus was on clothes for the young and trendy females. The first couple of years, Bebe had one boutique and after several years it opened a branch in the northern part of California. Mashouf at first was very conventional in his approach to expand his business. He focused on the financial stability of the stores which he had already opened before opening up boutiques in new locations.This approach worked perfectly and the company started to grow in the North and Western part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing cost which was making it more profitable. All products were being produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothing. This benefited Bebe a lot as the company was saving on additional costs and was controlling its overall image. To offer consistency in style and quality in its clothes, Mashouf and his team saw their products from the initial stage to the final presentation.The popularity of the company grew very much in the 1980 and soon the company star ted to focus from trendy wear to sexy cocktail dresses. In the late 1980s, Bebe was in competition against big chains such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being built at a very fast pace. The company got its initial opportunity to expand from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a simple t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as Vogue in which models were shown wearing Bebe’s dress and posing in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to new heights. After the initial success of Bebe, it took a bold step to seek name identification from not only its advertising campai gns but also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically associate those stars with the Bebe brand. This association would make profits rise even further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was trying to attract. Than Bebe’s dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The growing relationship between the entertainment industry and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a skirt worn by the star of the show. This skirt was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990’s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success behind the company was its skill to precisely and quickly copy the styles of other trend setters from season to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new trendy wear. Duplicating the clothes of other famous brands, Bebe was offering the same trendy wear in half of what the customer would pay for the big brands. The company managed to make its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the company’s test and r eorder method, which was allowing Bebe to move its stock at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did remarkably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a firm control over the quantity of the products to be produced and at what pace they were to be produced.This test and reorder method soon became an import part of the company’s financial position. Bebe had developed itself spectacularly in the 1990s from a single boutique to such a financial strength that it went public in 1998. The initial offering was $11 per share and around 2. 5 million shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the company’s expansion. The target market of Bebe was the younger t rendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer less expensive, logo inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The company’s primary products were suits and dresses but than it added more casual wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was quite profitable for Bebe. Bebe signed an agreement with Genender International which produces fashionable but reasonably priced watches.Later another agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optical frames with price ranging from $50-150. In late 19 98, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of May the company successfully opened its 100th store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like South east Asia, Israel and Greece. Bebe’s fairy tale success was not without risk. Bebe targeted to a limited customer market and was always condemned due to its small size and for creating clothes which could only be targeted to a small portion of the American female public. The expansion plan of Bebe was better than the company had planned and in 1999 the sales of the company were soaring and it became virtually unbeatable. Bibliography †¢ Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http://en.wikipedia. org/wik i/Bebe_stores †¢ Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com †¢ Bebe Stores Inc, Company Profile from Wright Reports. Retrieved on April 30,2007 from http://wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 †¢ Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http://www. fillmoreshop. com/pages/bebe. html †¢ Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http://finance. yahoo. com/q/pr? s=BEBE †¢ Bebe stores from Hoovers. Retrieved on April 30, 2007 from http://www. hoovers. com/bebe-stores/–ID__56757–/free-co-factsheet. xhtml

Napoleon’s policies as First Consul Essay

â€Å"In all that he did, his main aim was to secure himself in power.† How far do you agree with this judgement on Napoleon’s policies as First Consul? After the Coup of Brumaire in 1799, Napoleon emerged as the new leader of France and devised a system of government that gave him effective control over all aspects of life in France. He controlled religion, education, law-making, policing, legal reforms and the economic situation by putting in place a series of policies, designed both to comply with some principles of the Revolution whilst also giving Napoleon control and security in power. This essay looks to investigate how far each of these policies suggest that Napoleon’s main aim was always to secure himself in power. Napoleons policy of police and propaganda is the most obviously repressive of all the policies. Many aspects of his heavy policing conform with dictatorial regimes, as does his policy of censorship and (often false or manipulated) propaganda. France became effectively a Police State, with Napoleon at the core. The Minister of Police, Joseph Fouchà ¯Ã‚ ¿Ã‚ ½, who controlled National Security, established a network of informers who monitored public opinion and reported on any suspicious political activity. They also monitored everyday life in France: the education system; prisons; food supplies; conscription and public works. All findings were written in a daily report, submitted directly to Napoleon. These jobs were carried out by prefects (effectively spies) who were appointed directly by Napoleon. By organising such a well-organised surveillance system, the regime encountered little opposition from the Jacobins, Royalists or Liberals. Due to the rigorous nature of the police, no uprising or rebellion was possible, thereby ensuring Napoleon was safe in power. Due to the dictatorial style of this policy, it is obvious Napoleon was trying to ensure security in power and establish himself as leader without immediate opposition or objection from minority groups and the general public by repressing anyone opposed to the regime. Under the Police State, arbitrary imprisonments and executions were frequent. As a result people were AFRAID to oppose the regime. Napoleon also recognised the importance of censorship in securing his position in power as this quote shows: â€Å"If the press is not controlled, I shall not remain three days in power† In January 1800, Napoleon reduced the number of newspaper in Paris from 73 to 13 and forbade the production of any new ones. On top of this, newspapers were forbidden to discuss controversial subjects and were kept short of reliable news. Editors were forced to rely on military bulletins or articles published in the Official Government Journal. An example of a manipulated story within the press is the report of the Battle of Marengo. Although this battle was unsuccessful, it was presented as a triumph and Napoleon told people it was a well-devised plan. Prefects also kept a check on papers to ensure that they only published what Napoleon wanted. Not only were the bad aspects of the regime censored, but also the good aspects were highlighted (or sometimes invented). This was intended to rouse moral and encourage support for the regime. Napoleon’s increased popularity through propaganda meant increased security in power. Napoleon did not only control the medium of text. Many theatres were forced to close, to avoid defamatory shows about the regime from being performed, and those that remained open were only allowed to show sanctioned plays. Napoleon also employed fashionable painters to depict him as a romantic hero (such as the famous picture of Napoleon crossing the Alps, by Jacques Louis David). In many of his portraits he is shown as having a positive impact on France, encouraging the public to believe this was true. Napoleon aimed to create loyal followers, or at least people who accepted and tolerated the regime. His harsh measures of policing prove a desperation to remain in power and secure a popular public opinion. If the public were not convinced to support Napoleon through the extensive propaganda, then any opposed were repressed by force. In Napoleons government policies and his self-induced role of First Consul under the Constitution of the Year VIII, it is clear he desired supreme control and power in France. The limited influence of the system of election on government figures meant virtually all aspects of the legislature were controlled or heavily influenced by Napoleon himself. Under the Constitution of the Year X, the system of election was abolished completely. This ensured Napoleon could not be removed from power. By organising the government in this way, he was obviously intentionally ensuring security in power. However, not all of Napoleon’s government policies can be directly related to this aim. Although the overall nature of the legislature was very similar to the Ancià ¯Ã‚ ¿Ã‚ ½n Regime (i.e. Napoleon had effective control of the entire government), some aspects were in keeping with revolutionary ideas that had no (obvious) effect on Napoleons security in power. For example, although Napoleon devised and instigated all new laws, they were in keeping with revolutionary ideas. Napoleon ensured a mixture of old and new laws under the Civil Code. This Napoleonic concept, somewhat in contrast with his policy of a police state, ensured equality in courts and also fairer trials and hearings. This cannot directly be interpreted as an intentionally devised plan to ensure Napoleon’s security in power. However, it is possible that by creating a legal system conforming to some revolutionary ideals, Napoleon hoped to gain the publics’ loyalty and support, thereby increasing his popularity, therefore securing himself in power. Napoleon also developed a new religious policy. The Concordat signed by Pope Pius VII and Napoleon in 1801, saw the ‘restoration’ of the Catholic Church in France and the revolutionary idea of the state payment of the church. Napoleon was raised a Catholic and was keen to encourage religion within France, as this quote shows: â€Å"No society can exist without equality of fortunes; and equality of fortunes can not exist without religion.† However, the Concordat was manipulated to Napoleons obvious advantage as well. In signing the Concordat, the Pope agreed to endorse the Revolution and regime, state control of the churches and church appointments and accept the loss of church lands during the Revolution. Also, in 1802, Napoleon attached the Organic Articles, without papal agreement, to the Concordat. These guaranteed the revolutionary principle of religious toleration and made the Protestant and Jewish churches similarly subject to state authority. It can be argued that one of Napoleon’s aims in forming the Concordat was to ensure a lack of interference from the church, meaning his position in France could not be affected by the Pope or any other religious order. However, whether or not this was his main motive in signing the Concordat is less certain. Although the church was a powerful tool in controlling and influencing the public and was often used as a vehicle of propaganda, Napoleon’s desire to influence and manipulate the public cannot justify other aspects of the Concordat such as the state responsibility for the payment of the clergy. On reflection, it appears that whilst in some aspects of his religious policy Napoleon may have been genuinely trying to improve life in France, it is clear that in other areas of the policy, such as his healing of rifts between the Church and the notables after the seizing of church lands in 1789, were designed to appease certain groups of people, such as the Bourgeoisie, therefore securing himself in power. He also aimed to disassociate the Catholic Church with the principle of counter-revolution and the restoration of the Bourbon Monarchy therefore avoiding a potential Jacobin uprising, which could be detrimental to his position in power. His further use of the church as a propaganda tool also justifies this theory, as in this way, the public were encouraged to see Napoleon as a positive figure. His desire to win the publics’ support of the regime and therefore of him, was rooted in his wish to remain in power, as is displayed in this policy. Napoleon also established a new economic policy designed to ‘tap the wealth of the country’ more effectively than during the Ancià ¯Ã‚ ¿Ã‚ ½n Regime or the Revolution. His principle of taxation went against revolutionary ideas, with industrial and commercial profits being taxed only lightly. This may be seen as a further example of Napoleon attempting to appease and win support of the Bourgeoisie, thereby ensuring popularity and securing his position in power. Other aspects of this policy included the introduction of new discount banks designed to help the state pay off its national debt and pay its obligations to domestic creditors. This policy increased the efficiency of revenue and led to ‘the balancing of the budget’ by 1802. Citizens would have been pleased with France’s new economic stability, potentially leading to increased support for Napoleon and the regime. However, whether Napoleon put in place this policy for this reason of for the stabilisation and well-being pf Frances economy cannot be proven. Napoleon’s educational policy is perhaps his most revolutionary policy due to his introduction of secondary schools into France. He formed 39 lycà ¯Ã‚ ¿Ã‚ ½es in 1802, which were run by the state. â€Å"Public education should be the first object of government. Everything depends upon it, the past, the present and the future. Above all we must secure unity: we must be able to cast a whole generation in the same mould.† However, despite Napoleon saying that education should be based on ability, not birth, very few common people attended secondary school. They were taught up to the age of twelve by small, church-run schools. It was believed by Napoleon, that they needed no more than a simple ‘moral education’. No form of education was available to girls at any age or from any background. It was mostly the sons of notables who attended secondary school. In total there were 6,400 state scholarships available. One third of these (approximately 2,400) were chosen by the government from among the sons of soldiers of officials. The remaining 4,000 were supposedly chosen from the best pupils at leading primary schools. However, well-off families were favoured and only a very small percentage of common people attended secondary school. Many bourgeois parents preferred to send their children to privately run Church schools, favouring the increased freedom of thought and wider curriculum. However, Napoleon did not approve and tried to close them by placing high taxes on them. The education itself was ultitarian and based around a Spartan regime with a strong military ethos. At first only Latin and Mathematics were taught but as time went on, other subjects (deemed acceptable by the government) were introduced such as French, History, Science and Geography. Freethinking was discouraged and teaching methods followed a policy of indoctrination. Napoleon wanted education to encourage obedience to the regime and create loyal subjects from an early age. There is little in this policy that suggests Napoleon wishing to initially secure himself in power. However, as this new education system was largely beneficial to France, citizens may, unwittingly, increase their support of Napoleon and the regime. Whether, this was deliberately intended by Napoleon cannot be proven. On balance, I believe that all of Napoleon’s devised policies had a basis in ensuring his security in power, some more so than others. His police and propaganda policy is obviously based on initially securing himself in power without hindrances from rebellions or uprisings. Also, his religious policy was designed not only to appease the Pope and guarantee a lack of interference, but also to avoid a potential Jacobin uprising through an association between the Catholic Church and the Bourbon Monarchy. Others, such as his educational policy, are subtler, encouraging support for the regime through improved life within France. In all areas, he is seen as either directly influencing the public, either by force or by propaganda, or indirectly influencing the public by creating better conditions in France, therefore encouraging support of the regime. I believe that it was Napoleon’s main aim to secure himself in power. After all, if he fell out of favour quickly, all of his other aims, such as creating a better France, would fall with him. It was implicit that he secured himself in power as soon as possible, in order that he might put all his other aims into action. Ultimately, most of his actions aimed either to limit or prevent the impact any opposes to the regime may have on Napoleon’s security in power or to create a better France thereby increasing popularity of the regime. However that is not to say that other policies did not centre around a different aim, such as the economic policy, which aimed to create financial stability in France primarily, and possibly may have contributed to increased support and popularity of Napoleon and his regime.

Interpreting Policies and Expectations Research Paper

Interpreting Policies and Expectations - Research Paper Example Evidently, discussion posting aims to assist the candidate to acquire new knowledge and to improve his/her knowledge base. Components of Scholarly Response The three components of scholarly discussion posting response are comprehensive, in-depth, and focused writing; APA style and citations, and relevance of the topic. The first element requires the candidate to provide comprehensive responses and to keep the responses specifically focused on the topic under consideration. It also requires candidates to give thoughtful postings after paying particular attention to week’s readings, relevant news, and other sources such as colleagues’ postings. It is vital for the candidate to depend on course sources as well as external sources to contribute to the authenticity of the posting. While using such sources, candidates are required to follow APA style so as to maintain uniformity and a high standard of scholarship. The use of APA style and citations are greatly beneficial to f acilitate the participation of all course participants. The relevance of the topic is the key tool for assessing the effectiveness of the participation. In order to ensure effective participation in discussion posting, candidates are expected to maintain the logical thread of discussion, which would enhance developing appropriate and useful ideas. Course Grades and Feedback Course grades will be based on participation in discussion postings and completion of assignments listed in the course syllabus. As described in the syllabus, the Course Grading Matrix gives an exact idea of course grading. A grade will be given for scores of 90% and above (900-1,000), B grade for scores of 80%-89% (800-899), C grade for scores of 70%-79% (700-799), and D grade for scores of 69% and below (699 or less).Feedback on all assignments will be given to the candidate by the 7th day of the week following the one in which the assignment was due. To illustrate, if the assignment was due in Week 3, the cand idate would receive feedback on that particular assignment by the 7th day of the Week 4. If a candidate thinks that he/she is not obtaining enough feedback, he/she is strongly encouraged to contact his/her instructor and ask for more feedback. The candidates can find contact information for his/her instructor under the Contact the Instructor area. The candidate may also refer to the Faculty members’ accessibility area of the Student policy excerpts in the Guidelines and Policies area to obtain further information on feedback. Walden University e-mail If the candidate has a course-related question, he can post his doubt in the discussion area or in the Contact the Instructor area. Since responses to a candidate’s question can be probably useful for others in the class, candidates are not advised to e-mail course-related queries to the Instructor or fellow classmates. Candidates are provided with Walden e-mail account to carry out their all official Walden University bus iness. They are expected to check their Walden e-mail account every day throughout the course period. Students are not expected to send copies of their postings to the Instructor or fellow classmates via e-mail. According to this course schedule policy, all postings have to be made in each week’s Discussion area of the course.  Ã‚  

In an essay of at least six paragraphs and at least 750 words, discuss

In an of at least six paragraphs and at least 750 words, discuss the positive and negative aspects of living ones life according to the carpe diem philos - Essay Example 17). Either one of these writers would be accurate in their general concept; carpe diem is, in its literal Latin meaning, â€Å"seize the moment.† How that philosophy is translated into the life of men and women has been the source of much reflection over the centuries. However, for purposes of this paper, we will focus on the philosophy of the two authors already mentioned, and how those philosophies might manifest in the lives of the contemporary person. To live in the moment, Sneed suggests, is not to dwell on the past at length, but to take the lesson of the past, be aware of it, but to live in the moment armed with the knowledge of the past (p. 1). Lowrie takes the concept of living in the present, armed with the poetics of the past, to the issue of lyrics (1997, p. 1). That lyrics, song, poetry is tangential to living in the moment, even when the lyrics and the poetry are of the past they are translated according to the moment of the present (p. 1). To this extent, consider the Shakespeare’s Romeo and Juliet. The play has been done in its classical version, that is, true to the poetry of the original writing; and in contemporary style, that is taking the poetry of the past, and putting it into the language of the present; carpe diem. The contemporary productions of the play have brought the lessons of the past to the moment of the present, seizing the moment to use what has been proven as a teaching tool in the past, to i nfluence the minds and hearts of young people in the present. â€Å"Because the central didactic message of the Odes is carpe diem, a maxim that not only enjoins us to live in the present, but evokes the poetry of the present: its locus is the symposium (Davis, 1991). Sympotic poetry entails conversation and song, but song that keeps to the moment, inscribes its own occasion, and does not go on at length about the events of the mythic past (Lowrie,

Titian - Venus and Adonis Painting Essay Example | Topics and Well Written Essays - 750 words

Titian - Venus and Adonis Painting - Essay Example The essay "Titian - Venus and Adonis Painting" discovers the Titian - Venus and Adonis Painting. Before delving into the dynamics of gender roles the prose will examine the various technique and elements that the artist incorporated in the painting. Titian’s Venus and Adonis is an oil painting that represents the Greek myth of the goddess Venus and her young lover Adonis. It shows young Adonis reluctantly leaving the beautiful goddess to go hunting with his dogs, as Venus tries to dissuade him. Being a deity Venus has foreseen the demise of Adonis after getting attacked by a wild boar. Titian has used the painting to narrate the myth by using the right combination of colors and shades in order to add substance, grace and charm to the painting. The artist has taken heavy inspiration from western technique of painting and incorporated a strong classical mythology theme to it that further enhanced the quality of the painting making it seem very realistic and alive. The posture he has given to the main characters in his painting is very graceful and uses aristocratic colors and hues to show flexibility in the piece of art and symbolize the divine presence and involvement in the scenario. According to the myth, Adonis a mortal man eventually dies on his hunt after being attacked by a wild boar as predicted by Venus. The painting shows only the back of Venus and her arms wrapped around Adonis’s body. The background of the painting shows, Adonis’s dogs who ready to go hunting with him.

To what extent can employers terminate employment on the grounds of Essay

To what extent can employers terminate employment on the grounds of poor performance - Essay Example This gives an idea about the basic rights which the employees have to be careful about, even if dismissed due to poor performance. This mentions the problems created for the employers when they find it hard to terminate the employees, despite their poor performance because of the high dismissal costs and other compensatory remedies they may be asked by the Tribunals to pay. This explains the topic of employment termination in relation to the employment tribunals and explains the different types of claims which are frequently brought in the Tribunals. This also details the important elements which should be scrutinized before settling the claims. This essay is a discussion about a gravely sensitive issue i.e. employment termination in UK on the grounds of poor performance. The discussion is mainly emphasized on how employers, employees and tribunals separately should deal with this issue. First part is about the various conditions and legal formalities enforced by laws which have to be scrutinized by the employers before finalizing employment termination. Second part reflects how employees can use different rights for unfair dismissal once they are handed over termination notices and the consequences faced by the terminated poor performers. Third part of the essay reveals necessary things to be considered by the Tribunals when they have to deal with the cases of employment termination and ensure fair dismissal. Poor or immature performance is an issue that particularly infuriates employers because this is something directly related to the reputation of an organization and which drastically reduced the overall productivity. But regardless of the threats imposed by poor performance, should the display of such unprofessionalism always resolutely lead to termination of employment straight-off? This is a question which should always be considered before making a decision against an employee, since this

Overview of Accounting Analysis Assignment Example | Topics and Well Written Essays - 500 words

Overview of Accounting Analysis - Assignment Example 52). Hence, admission of SEC and FASB standards will help in reducing corporate managers from providing unrealistic information and transaction within and outside the firm. Therefore, elimination of FASB standards and SEC will only increase the chances of corporate managers to provide unrealistic information about the firms; hence, I disagree with Bill’s idea. 2- Many firms recognize revenues at the point of shipment. This provides an incentive to accelerate revenues by shipping goods at the end of the quarter. Consider two companies, one of which ships its product evenly throughout the quarter, and the second of which ships all its products in the last two weeks of the quarter. Each company’s customers pay thirty days after receiving shipment. Using accounting ratios, how can you distinguish these companies? It should be noted that these two companies have no difference in their income statements; hence, they are all considered to have the same expense and revenue amounts. Nonetheless, they have different balance sheets. However, assuming that all other factors are the same, the company with even sales of products will have higher cash and receivable balance accounts at the end of the quarter compared to company that ships all its products within the last two weeks. Nonetheless, below accounting ratios will be appropriate in differentiating the two companies (Palepu and Healy Pg. 167): This will increase the estimated depreciable life of assets. In this case, the corporate managers may decide to increase the depreciable estimated life of the assets especially when they realize that their assets are likely to last in the market than was predicted initially. It may lead to a decrease in uncollectible allowances with the gross receivable percentages. The changes in the customer focus to the firm may make the managers to reduce

EBay Website Profile Essay Example | Topics and Well Written Essays - 1000 words

EBay Website Profile - Essay Example Many web experts have classified eBay as original Web 2.0 Company. The company uses eBay wiki and eBay blog as tools for knowledge sharing among online community. eBay blog helps user to promote their business and product offering to other users. Application of web 2.0 not only helped users to promote offering but enhance two way communications between vendors also. eBay wiki has revolutionized the concept knowledge sharing by creating online platform to transfer product knowledge between users (Campanelli, 2008, p. 165). Web 2.0 can be used as an alternative to integrated marketing communication to promote product by means of using digital marketing. The process decreases cost of promotion manifold in comparison to traditional advertising technique (Hof, 2006).Company’s eBay listing & store design helps them to increase visitor retention. It helps the seller to showcase the product portfolio in best possible color combination to buyers while flexible update function empower t he vendor to change content in accordance with the demand of market.eBay always try to improvise in website design to compete with their business competitor Amazon. Use of catalog in the website helps customers to navigate all the products under one product category and this process not only augment shopping experience but saves lot of time also. eBay has enhanced shopping experience in four dimensional ways. 1- Condition- eBay sellers offer items in range of various conditions increasing flexibility in offering.

Describe a paint Essay Example | Topics and Well Written Essays - 250 words

Describe a paint - Essay Example ‘The Rock’ was completed in 1948 by Blume which is approximately 3 years from WWII. The war had a far reaching influence on people. The devastations, bombings and violations during the war and the atomic bombing of Hiroshima and Nagasaki were tremendously offensive for the people. The effects of the war remained on people’s mind for a long period, even when they came across to ‘the rock’ in 1950. The title gave a view to the people that human beings are persistent on living in the world even after the devastating effects of atomic bombings and extreme violence that they faced. It also implied the Earth’s continued existence even after the cruel and brutal acts of the human beings. The human beings are portrayed to be struggling despite of the devastations and conditions around them. This work clearly condemns the negative use of technology. The painting shows destruction and construction at the same time. The destroyed building implies the effe cts of the war which led to destruction of many house and even countries. The men and women struggling to reconstruct or mitigate the losses give a new hope to the people. The smoke moving towards the building which is not constructed yet also guides towards the hope of reconstruction after destruction, however, with some effects to continue with it.

6 Skills you need to success Essay Example for Free

6 Skills you need to success Essay While we all aspire to climb to the top of our respective professions, but from time to time we come up against a roadblock, a barrier that slows our climb to the top. Whether you are being consistently overlooked in favor of someone else who is a bit more productive or perhaps there is just some intangible quality that allows other people to get ahead of you, it can be immensely frustrating to be denied a job you know you could excel in. With this in mind, we decided to consider the six skills you need to succeed. It is worth noting that all of these skills are transferable and have as much relevance in your personal life as they do in your professional life. Just as importantly, these are all skills that can be learned, so no one should feel that they are at a disadvantage with any of these. Work on them and you will reap the rewards accordingly. After reading this, the career ladder will suddenly seem a much easier climb than it did before. 1- Speaking skills Whether you are hustling for a promotion when you bump into a CEO in an elevator or making an important speech at an international conference, the ability to speak with a wide variety of people is an absolute essential. Good eye contact, a varied vocabulary and the ability to tailor your language to suit your audience are all essential characteristics of an artful speaker. Being a good speaker will give you presence and make you memorable to those who are listening. Practice talking with anyone and everyone you meet, look for a debating society or a Toastmasters group. The  rewards are worth it. Being more adept in social situations and being better equipped to network successfully will help you forge working relationships that could be very advantageous to you in the future. It will also be useful to you for performing duties as a best man. 2- Confidence in decision making Nothing says mediocrity like indecision. A good leader is decisive and will always back himself up when making the correct decision. If you want to be considered leadership material, you have to possess these characteristics. If you are paralyzed by the fear of getting it wrong, you will end up doing nothing, which is worse than trying something and failing. A lot of high-fliers are prepared to take risks knowing that a mistake can be corrected. Learn to evaluate different decisions for their pros and cons, and make decisions that will take you closer to completing a given task. The key is to make sure that your decisions are thought out and reasoned. Be confident in your judgment and believe in yourself to get things right. Don’t just play it safe every time — you will blend into the wallpaper and no one will notice you. Putting yourself on the line will earn you respect, and if your decisions turn out to be right, you can expect to be rewarded for your efforts. 3- Accountability Another major part of being successful is accepting responsibility, both for successes and failures. If you want other people to respect you, acknowledge your errors rather than trying to blame someone else for your shortcomings. Everyone makes mistakes, but the real test is how you react to that. Putting yourself in the firing line is the mark of a man who wants to achieve great things and is prepared to be scrutinized. It is a sign of confidence and self-belief, and is a key ingredient among men who want to be successful. Being able to admit you have made a mistake is also a sign of humility and can garner respect from your employees. A useful way to hold yourself accountable is to scrutinize your to-do lists, see what you accomplished and what you did not. Look at ways you can improve your performance and take appropriate steps to correct mistakes yourself. Three more skills you need to succeed after the jump 4- A positive attitude Being positive about work and life is also essential to success. While your colleagues may laugh at your endless cynicism and misanthropic tendencies, your boss will see you as someone who hates his job and who will never support the aims of the company. We should distinguish between the occasional bad day (although you should always try to minimize this and remain upbeat no matter how trying the circumstances) and being consistently pessimistic. The eternal pessimist will always try to drag other people down and will probably be less productive. If you can cultivate a positive outlook, you will encourage others to be more positive. Youll also be more productive and possibly more credible as someone with executive potential. A positive attitude is entirely self-determined and can be helped by accentuating the positives in any situation. Don’t see problems; see solutions. 5- Self-presentation Learning how to present yourself to others is another major aspect of being successful. Good grooming and, in particular, smart attire will project an image of success to other people — before you have even said a word. Wearing a well-cut suit, quality shoes and an elegant timepiece speak of a man who takes pride in his appearance. High sartorial standards indicate someone who has high standards generally, and this will cause people to view you favorably. A huge amount of your impact on colleagues, bosses or clients will be based on how well put together you appear. And while substance is crucial, having a great style to support it is no bad thing. Read fashion magazines and think about visiting a hairstylist rather than a barber. If you can afford it, have suits and shoes made to measure; they will fit much better than off-the-rack goods. Don’t forget that the way you look also enhances the way you feel about yourself, making you more confident. 6- Time management skills It doesn’t matter how well you dress, how positive you are or how well-spoken you are if you cannot keep everything under control. Disorganization means that you will be forever playing catch-up with your work, rushing to meet  deadlines and producing work below par. Learn to keep a detailed diary, listing deadlines and setting a schedule for your work, to ensure it is all done with time to spare. Your work will be of better quality and you will be entrusted with increased responsibility. It will also afford you additional leisure time. It is a key element to success and well worth practicing. This means overcoming procrastination (which we can all be guilty of at times), setting goals that are challenging (but realistic) and trying to use your time efficiently. Don’t check your e-mails 17 times every hour; spend that time writing up that project that is due tomorrow. Ideally, you will reach a stage when you can get ahead of the curve and start taking on additional projects and responsibilities — a surefire way of setting yourself up for that promotion. Success is simple when you follow these professional skills success is simple There you have it: An essential list to help you move up in the world and stake your claim in business. There are more, of course, but no other general guide is more comprehensive. A final word of advice: Worry not about an intangible trait you may not have. If you have not been born and raised as the best communicator or dealmaker, you can make your mark with expertise in a specific field or venture. As long as you make your mark in something, the sky is the limit. Just keep in mind that the best of the best have a wide scope of knowledge and do not focus on one area alone.

Marketing and Organisation’s Micro- and Macro-environment

Marketing and Organisation’s Micro- and Macro-environment Marketing Macro Organisation Marketing and the organisation’s micro- and macro-environments 1. The micro-environment The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy is to make profits through satisfying customers. This is accomplished through the manipulation of the variables over which a company has control in such a way as to optimise this objective. The variables are what Neil Borden has termed ‘the marketing mix’ which is a combination of all the ‘ingredients’ in a ‘recipe’ that is designed to prove most attractive to customers. In this case the ingredients are individual elements that marketing can manipulate into the most appropriate mix. E Jerome McCarthy further dubbed the variables that the company can contr ol in order to reach its target market the ‘four Ps’. Each of these is discussed in detail in later chapters, but a brief discussion now follows upon each of these elements of the marketing mix together with an explanation of how they fit into the overall notion of marketing. 1.1 The ‘four Ps’ and the marketing mix The ‘four Ps’ stands for: Product Price Place and Promotion Product and price are obvious, but perhaps place and promotion need more explanation. Place, it is felt, might better be termed ‘placement’ because it comprises two distinct elements. The first element is channels of distribution that is the outlets and methods through which a company’s goods or services are sold. Thus a channel can be certain types of retail outlet or it can be salespeople selling a company’s industrial products through say a channel which comprises buyers in the chemical industry. The other part of place refers to logistics that relates to the physical warehousing and transportation of goods from the manufacturer to the end customer. Thus, placement might be a better descriptor as it refers to the placing of goods or services from the supplier to the customer. In fact, place has its own individual ‘mix’ which is termed the ‘distribution mix’. Promotion also has its individual ‘mix’ that is called the ‘promotional mix’. This comprises advertising, selling and sales promotion. In fact promotion is a misnomer, because in advertising agency circles the mention of promotion usually means ‘sales promotion’. Some writers are now separating selling away from promotion and calling it ‘people’ because it is too important an element of marketing to be lumped in with promotion, although in reality it is still promotion (through word of mouth). This fifth P (people) are those who contact customers on a regular basis with the objective of ultimately gaining orders and these people comprise the salesforce. We can thus see that selling is a component part of overall marketing. There are two more Ps for service marketing, but these are dealt with later. 1.2 Models of marketing Figure 1 attempts to sum up what is meant by marketing at a very simple level. In fact it is one of the earliest models ever attempted to explain the meaning of marketing. Information Firm Customer Operation Figure 1 Simple diagrammatic representation of marketing In Figure 1 we see information coming from customers to the supplying company. This information is noted and goods or services are supplied to customers in line with customer needs. The information flow represents an exchange of ideas whilst the operation flow represents an exchange of meanings. Figure 2 is perhaps a more precise diagram of what is meant by marketing and one which we can begin to understand from what has already been said. Marketing Sales Research Forecasting Buyer Behaviour Supplier Customer Product Price Distribution Promotion Personal Segmentation selling targeting positioning Channels Logistics Advertising Sales promotion Figure 2 Model of the process of marketing This more complex model better explains what we are now beginning to understand about marketing. The bottom line represents the elements of the marketing mix over which a company has control. These elements are manipulated in such a way as to best suit customers’ needs and tastes and this represents an operational flow where things have to be done in order to arrive at the optimum marketing mix. Remember that there are sub-mixes within the individual elements of the marketing mix. This bottom line also equates to the earlier notion of the four Ps, or rather the five Ps, as personal selling has been separated from promotion and becomes ‘people’. The top line represents an information flow from the market to the firm. Data is collected through discussions and interviews with customers on and informal and formal basis. A whole range of techniques is available for this process and this is collectively termed marketing research. A more advanced strategic model that incorporates marketing research is embodied in a marketing information system (MkIS) and this is dealt with in a later lecture. In addition, data is collected from customers in relation to their likely future purchases and this is known as sales forecasting. Another raft of techniques is available for the subject of sales forecasting which lies at the very heart of marketing and business planning. Thus we begin to see how marketing orientation works. Customers are the starting point and sales forecasting and marketing research determine their likely requirements and tastes. This information is processed internally within the organisation and products and promotional messages are devised to suit customers’ needs, to allay their purchasing fears and to reinforce their expectations. Goods and services are supplied as and when required in the quantities needed and when they are requested not later and not earlier. This latter point is reinforced, because modern marketing dictates that customers demand their goods as needed and this lies at the base of the latest notion of ‘just-in-time’ manufacturing which relates to raw materials and components. This is covered later in the text and it has tremendous implications for modern marketing. 1.3 The place of marketing alongside other elements of business Marketing is but one function within business. Arguably it is the most critical function because it interprets customers’ needs and requirements into products and services and repeat business without which a business cannot continue. In fact a modern view of marketing puts customers in the centre and marketing as the interpretative function surrounding the customer with other major functions of business around this as shown in Figure 3. The idea is that all functions of business should be geared towards the satisfactions of customers’ requirements and this has led to the new notion of customer care. Figure 3 The place of marketing in the modern organisation At a more traditional level, marketing is often found alongside other major functions within business and Figure 4 illustrates this relationship. This organisation chart does not, of course, refer to all business organisations and to a large extent it is the ‘ideal’ theoretical structure. Companies tend to evolve and develop in a non-textbook manner, and in practice many different organisation charts can be found as a result of all kinds of illogicalities that defy modern management thinking. Such illogical functions might well exist because of the forceful personality of a head of department, whose department has assumed a position of power within an organisation through his or her own personal disposition, and there is no managerial justification for putting it in such a position of power in line management. An example could be the material control department that might report direct to the managing director rather than being a sub-function within the purchasing depart ment. Another example, quite commonly found, is a situation where a sales director can be found in the line alongside a marketing director. In such a situation, it might be a forceful sales director in a sales driven organisation who will not assume the responsibility for marketing, but who is too powerful to put into a subordinate position under marketing. With this background in mind, a ‘textbook’ organisation chart might be as shown in figure 4 (next page): Board of directors (responsible for policy making) Company Secretary General Manager Corporate Strategy Production Marketing Research Development Purchasing Finance Human Resource Management Management Services (Computing) Figure 4 A Traditional Organisation Chart In this organisation chart we can see the place of marketing alongside other major functions of line management. At the top there is the board of directors who are responsible for giving the organisation its strategic direction. Members of the board are not necessarily full-time employees of the company. Indeed, in many larger companies, they tend to be from outside the organisation and the expertise they lend to the board can be on a variety of criteria. Such people might, for instance, be strategy experts, financial experts, people who lend distinction to an organisation (e.g. somebody with a title) and people who are there because they are on the board of directors of other companies and can bring a cross fertilisation of ideas, financial linkages and potential inter-firm dealings. The general manager is the person who translates policy into tactics and is responsible for the day-to-day operations of the company. In most companies the general manager is a member of the board of directors and in such cases his or her title would then be managing director. The company secretary is responsible for legal and administrative matters in addition to serving as the secretary to the board of directors. This person also ensures that board meetings take place at intervals stipulated in the company’s articles of association, and that policies that are decided are implemented. For this reason, the role of company secretary is a lateral relationship and is not in the line of command. This also applies to the relatively new function of corporate strategy whose function may be carried out by general management, but is often a separate, relatively small, function whose role it is to ensure that all subdivisions in the organisation have a plan (e.g. a marketing plan) and that each of these plans fits into the overall corporate plan without there being any mismatches (e.g. marketing might plan to market more than the firm can produce). The major line functions are responsible for translating strategy into tactics in terms of the organisation’s everyday operations and this includes such matters as manufacturing, training and recruitment, design and selling. As was discussed in the first chapter, marketing is a relatively modern function and it encompasses the function of selling (although as discussed earlier, in many organisations the two functions are sometimes separated). In many organisations, heads of these line functions are sometimes members of the board of directors in which case they would then have ‘director’ behind their title (e.g. marketing director, financial director). In such cases their responsibilities would cover both strategic matters (being a member of the board of directors) and tactical matters (being a functional head of department). 2 The proximate macro-environment The term macro-environment denotes all forces and agencies external to the marketing firm itself. Some of these forces and agencies will be closer to the operation of the firm than others, e.g. a firm’s suppliers, agents, distributors and other distributive intermediaries and competing firms. These ‘closer’ external constituents are often collectively referred to as the firm’s proximate macro-environment to distinguish them from the wider external forces found, for example, in the legal, cultural, economic and technological sub-environments. This consists of people, organizations and forces within the firm’s immediate external environment. Of particular importance to marketing firms are the sub-environments of suppliers, competitors and distributors (intermediaries). These sub-environments can each have a significant effect upon the marketing firm. 2.1 The supplier environment This consists of other business firms or individuals who provide the marketing firm with raw materials, product constituents, services or, in the case of retailing firms, possibly the finished goods themselves. Firms, whether they be retailers or manufacturers, will often depend on numerous suppliers. The buyer/supplier relationship is one of mutual economic interdependence, both parties relying on the other for their commercial well-being. Although both parties are seeking stability and security from their relationship, factors in the supplier environment are subject to change, such as industrial disputes which will affect delivery of materials to the buying company, or a sudden increase in raw material prices which forces suppliers to raise their prices. Whatever the product or service being purchased by the marketing firm, unexpected developments in the supplier environment can have an immediate and potentially serious effect on the firm’s commercial operations. Because of this, marketing management, by means of the marketing intelligence component of its marketing information system, should continually monitor changes and potential changes in the supplier environment and have contingency plans ready to deal with potentially adverse developments. 2.2 The distributive environment Much reliance is placed on marketing intermediaries such as wholesalers, factors, agents and distributors to ensure that their products reach the final consumer. To a casual observer, it may seem that the conventional method of distribution in any particular industry is relatively static. This is because changes in the distributive environment occur relatively slowly, and there is therefore a danger of marketing firms failing to appreciate the commercial significance of cumulative change. Existing channels may be declining in popularity over time, while new channels may be developing unnoticed by the marketing firm. Nowhere has this ‘creeping’ change been more apparent over recent years in the UK and other parts of the world than in the retailing of fast moving consumer goods (fmcg). In the 1960s well over half of all fmcg retail trade was accounted for in the independent sector plus a further large proportion to the Co-operative Societies. Nowadays, the sector represent ed by the larger food multiples has well in excess of this proportion. 2.3 The competitive environment Management must be alert to the potential threat of other companies marketing similar and substitute product whether they are of domestic or foreign origin. In some industries there may be numerous world-wide manufacturers posing a potential competitive threat and in others there may only be a few. Whatever the type, size and composition of the industry, it is essential that marketing management has a full understanding of competitive forces. Companies need to establish exactly who their competitors are and the benefits they are offering to the market. Armed with this knowledge, the company will have a greater opportunity to compete effectively. 3 The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations, but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context, a useful aide-memoire, although in some texts it is sometimes referred to as ‘STEP’). To this is sometimes added ‘Competitive factors’ and although ‘PEST’ analysis relates to a specific organisation ‘Competitive factors’ tend to be subsumed under ‘Economic factors’. Such a PEST analysis means listing all possible points that may affect the organisation under review under each of the P.E.S.T. headings. Recently, some texts have added ‘L’ (standing for legal) and ‘E’ (standing for environmental) to this classification, making the acronym ‘PESTLE’. Even more recently, some writers have incorporated yet another ‘E’ (standing for ecological) with the new acronym ‘STEEPLE’. 3.1 The political and legal environment To many companies, domestic political considerations are likely to be of prime concern. However, firms involved in international operations are faced with the additional dimension of international political developments. Many firms export and may have joint ventures or subsidiary companies abroad. In many countries, particularly those in the so-called ‘Third World’ or more latterly termed ‘Developing Nations’, the domestic political and economic situation is usually less stable than in the UK. Marketing firms operating in such volatile conditions clearly have to monitor the local political situation very carefully. Many of the legal, economic and social developments, in our own society and in others, are the direct result of political decisions put into practice, for example the privatization of state industries or the control of inflation. In summary, whatever industry the marketing firm is involved in, changes in the political and legal environments at both the domestic and international levels can affect the company and therefore needs to be fully understood. 3.2 The economic environment Economic factors are of concern to marketing firms because they are likely to influence, among other things, demand, costs, prices and profits. These economic factors are largely outside the control of the individual firm, but their effects on individual enterprises can be profound. Political and economic forces are often strongly related. A much quoted example in this context is the ‘oil crisis’ caused by the Middle East War in 1973 which produced economic shock waves throughout the Western world, resulting in dramatically increased crude oil prices. This, in turn increased energy costs as well as the cost of many oil-based raw materials such as plastics and synthetic fibres. This contributed significantly to a world economic recession, and it all serves to demonstrate how dramatic economic change can upset the traditional structures and balances in the world business environment. As can be seen, changes in world economic forces are potentially highly significant to marketing firms, particularly those engaged in international marketing. However, an understanding of economic changes and forces in the domestic economy is also of vital importance as such forces have the most immediate impact. One such factor is a high level of unemployment, which decreases the effective demand for many luxury consumer goods, adversely affecting the demand for the industrial machinery required to produce such goods. Other domestic economic variables are the rate of inflation and the level of domestic interest rates, which affect the potential return from new investments and can inhibit the adoption and diffusion of new technologies. In addition to these more indirect factors, competitive firms can also pose a threat to the marketing company so their activities should be closely monitored. It is therefore vital that marketing firms continually monitor the economic environment at both domestic and world levels. Economic changes pose a set of opportunities and threats, and by understanding and carefully monitoring the economic environment, firms should be in a position to guard against potential threats and to capitalize on opportunities. 3.3 The socio-cultural environment This is perhaps the most difficult element of the macro-environment to evaluate, manifesting itself in changing tastes, purchasing behaviour and changing priorities. The type of goods and services demanded by consumers is a function of their social conditioning and their consequent attitudes and beliefs. Core cultural values are those firmly established within a society and are therefore difficult to change. They are perpetuated through family, the church, education and the institutions of society and act as relatively fixed parameters within which marketing firms are forced to operate. Secondary cultural values, however, tend to be less strong and therefore more likely to undergo change. Generally, social change is preceded by changes over time in a society’s secondary cultural values, for example the change in social attitude towards credit. As recently as the 1960s, personal credit, or hire purchase as is sometimes known, was generally frowned upon and people having such arrangements tended not to discuss it in public. Today, offering instant credit has become an integral part of marketing, with many of us regularly using credit cards and store accounts. Indeed, for many people it is often the availability and terms of credit offered that are major factors in deciding to pu rchase a particular product. Marketing firms have also had to respond to changes in attitude towards health, for example, in the food industry people are now questioning the desirability of including artificial preservatives, colourings and other chemicals in the food they eat. The decline in the popularity of smoking is a classic example of how changes in social attitudes have posed a significant threat to an industry, forcing tobacco manufacturers to diversify out of tobacco products and into new areas of growth. Changes in attitudes towards working women have led to an increase in demand for convenience foods, ‘one-stop’ shopping and the widespread adoption of such time-saving devices as microwave cookers. Marketing firms have had to react to these changes. In addition, changes in moral attitudes from the individualism of the ‘permissive society’ of the 1960s and early 1970s to the present emphasis on health, economic security and more stable relationships, are all contributory factors to a dynamically changing socio-cultural environment that must be considered by companies when planning for the future. 3.4 The technological environment Technology is a major macro-environmental variable which has influenced the development of many of the products we take for granted today, for example, television, calculators, video recorders and desk-top computers. Marketing firms themselves play a part in technological progress, many having their own research department or sponsoring research through universities and other institutions, thus playing a part in innovating new developments and new applications. One example of how technological change has affected marketing activities is in the development of electronic point of sale (EPOS) data capture at the retail level. The ‘laser checkout’ reads a bar code on the product being purchased and stores information that is used to analyse sales and re-order stock, as well as giving customers a printed readout of what they have purchased and the price charged. Manufacturers of fast-moving consumer goods, particularly packaged grocery products, have been forced to respond to these technological innovations by incorporating bar codes on their product labels or packaging. In this way, a change in the technological environment has affected the products and services that firms produce and the way in which firms carry out their business operations. 4 Other macro-environmental factors The macro-environmental factors discussed are not intended to be an exhaustive list, but merely to demonstrate the main areas of environmental change. Other sub-environments may be important to marketing management, for example, in some countries the religious environment may pose an important source of opportunities and threats for firms. In the UK, demographic changes are considered important by a number of firms. In general, the UK population has been stable at approximately 56 million for a number of years, but the birth rate is falling, while people are living longer. Firms that produce goods and services suitable for babies and small children (e.g. Mothercare) have seen their traditional markets remain static or decline slightly. Such companies have tended to diversify, offering products targeted at older age groups. A larger older sector of the population offers opportunities for firms to produce goods and services to satisfy their particular needs. The over-55 age group is the modern marketer’s current major opportunity. In all advanced economies such as the Australia, UK and USA it is this age group that has the largest disposable income, and special products and services such as holidays and pension-related financial services are being marketed to this sector. 5 Summary The company’s micro-environment has been discussed in terms of variables over which it has control relevant to the marketing mix. This led to a description of marketing and its various sub-divisions including information from the market-place in terms of forecasting and marketing research. Marketing was then looked at alongside other business functions and its place in line management was noted. The company’s proximate macro-environment was then examined under supplier, distributive and competitive environment environments and finally the wider macro-environment was examined under the headings: political and legal, economic, socio-cultural and technological environments. This can best be summed up by looking what has been covered in terms of a number of layers in the environment from customers, to marketing and resources of the company, to the organisation’s proximate macro-environment and finally to its wider macro-environment. This is illustrated in Figure 5. Figure 5 An Organisation’s various environments The outer layer consists of the wider macro-environmental PEST factors. The next layer concerns the proximate macro-environment factors cited under section 2. This also includes the organisation’s ‘publics’ that is a public relations term dealt with later, but which essentially means any group of individuals who are affected by or are in touch with the company in any context (e.g. those who supply finance or those who live near the company’s manufacturing plant). The next layer is the organisation’s strategic marketing planning and control system. The tactics that deliver the strategy are the four Ps and these are in the next layer. The final inner circle is the most important and it is customers from which all planning must start. The phrase of being a ‘customer led’ organisation is at the very heart of marketing orientation and indeed tactics of customer care help to cement long term customer relationships.

The Long-Term Effects of Childhood Sexual Abuse Essay -- Adult Manifes

Child abuse is a serious issue in today's society. There are many victims of child abuse. There are three kinds of child abuse: emotional, sexual, and physical. Many researchers believe that sexual abuse is the most detrimental of the three. A middle-aged adult who is feeling depressed will probably not relate it back to his childhood, but maybe he should. The short-term effects of childhood sexual abuse have been proven valid, but now the question is, do the long-term effects of childhood sexual abuse affect middle-aged adults? Many contradicting views arise from the subject of childhood sexual abuse. Researchers and psychologists argue on this issue. Childhood sexual abuse has the possibility to damage a child physically, emotionally, and behaviorally for the rest of his or her childhood, and the affects have been connected to lasting into middle-aged adulthood. The Victims Research has been conducted on what type of children are the most at risk of being sexually abused. Childhood abuse has a greater chance of happening to children of certain backgrounds. One researcher states that Child sexual abuse occurs more frequently in children from socially deprived and disorganized family backgrounds. Marital dysfunction, as evidenced by parental separation and domestic violence, is associated with higher risks of child sexual abuse (Mullen 4). Mullen also states that "The possibility has been raised that characteristics such as physical attractiveness, temperament, or physical maturity might increase the risks of children being sexually abused" (4). Behavioral Problems Many researchers link behavioral problems in adultho... ...essed Memories of Child Abuse may be Valid." Child Sexual Abuse. Ed. Bruno Leone. San Diego: Greenhaven, 1998. 27-34 Kasner, Shane. "The Relationship Between Adult Psychological Adjustments and Childhood Sexual Abuse." Journal of Interpersonal Violence 15:12 (Dec 2000): 1243-1267 Kliest, George A. "Research on Long-term Effects of Child Abuse." Family Journal 7 (Apr 1999): 154-163. Galileo. 11 Nov 2001 McKeown, L.A. "Research Reveals Changes in the Brain Years After Abuse." Aug 2000. Online Posting. WebMD Medical News. {http://webmd.lycos.com/content/articles/1728.599557} Mullen, Paul E. "Long-term Effects of Child Sexual Abuse" Issues in Child Abuse Prevention 9 (Aug 1998): 989-1011 Whiffen, Valerie E. "Mediators of the Link Between Childhood Abuse and Adult Depressive Symptoms." Journal of Interpersonal Violence 15:10 (Oct 2000): 1100-1121 The Long-Term Effects of Childhood Sexual Abuse Essay -- Adult Manifes Child abuse is a serious issue in today's society. There are many victims of child abuse. There are three kinds of child abuse: emotional, sexual, and physical. Many researchers believe that sexual abuse is the most detrimental of the three. A middle-aged adult who is feeling depressed will probably not relate it back to his childhood, but maybe he should. The short-term effects of childhood sexual abuse have been proven valid, but now the question is, do the long-term effects of childhood sexual abuse affect middle-aged adults? Many contradicting views arise from the subject of childhood sexual abuse. Researchers and psychologists argue on this issue. Childhood sexual abuse has the possibility to damage a child physically, emotionally, and behaviorally for the rest of his or her childhood, and the affects have been connected to lasting into middle-aged adulthood. The Victims Research has been conducted on what type of children are the most at risk of being sexually abused. Childhood abuse has a greater chance of happening to children of certain backgrounds. One researcher states that Child sexual abuse occurs more frequently in children from socially deprived and disorganized family backgrounds. Marital dysfunction, as evidenced by parental separation and domestic violence, is associated with higher risks of child sexual abuse (Mullen 4). Mullen also states that "The possibility has been raised that characteristics such as physical attractiveness, temperament, or physical maturity might increase the risks of children being sexually abused" (4). Behavioral Problems Many researchers link behavioral problems in adultho... ...essed Memories of Child Abuse may be Valid." Child Sexual Abuse. Ed. Bruno Leone. San Diego: Greenhaven, 1998. 27-34 Kasner, Shane. "The Relationship Between Adult Psychological Adjustments and Childhood Sexual Abuse." Journal of Interpersonal Violence 15:12 (Dec 2000): 1243-1267 Kliest, George A. "Research on Long-term Effects of Child Abuse." Family Journal 7 (Apr 1999): 154-163. Galileo. 11 Nov 2001 McKeown, L.A. "Research Reveals Changes in the Brain Years After Abuse." Aug 2000. Online Posting. WebMD Medical News. {http://webmd.lycos.com/content/articles/1728.599557} Mullen, Paul E. "Long-term Effects of Child Sexual Abuse" Issues in Child Abuse Prevention 9 (Aug 1998): 989-1011 Whiffen, Valerie E. "Mediators of the Link Between Childhood Abuse and Adult Depressive Symptoms." Journal of Interpersonal Violence 15:10 (Oct 2000): 1100-1121

My Memories of the State Park Essays -- Personal Experience

When I think about my favorite childhood places to visit, one spot stands out above the rest. My parents took my family to the State Park every year on Columbus Day weekend. Cramped in a station wagon between my three other brothers in the back seat, I remember the car ride to seemingly take triple the amount of time it really took. The time that it took to get to the state park was always increased when my parents would stop for lunch at the half way point, something they did each and every time. I knew we were close when I saw a sign for the Mall. It was a very weathered sign on the side of an even more deteriorating barn that could not have been larger than a classroom. I always laughed to myself about this sign because even though the sign advertised the mall was four miles ahead, the lettering of â€Å"4 miles ahead† was in a text size that you could barely make out as a passenger in a car traveling fifty miles per hour. If you were not paying attention, you would mistake this element torn building as the actual mall and feel a slight pity for the poor town. Though, seeing this sign and feeling the pity was a small price to pay for nearly being at your favorite place on Earth and out of your cramped conveyance. Shortly after the sign, there are road signs for the State Park which lead you to a steep, winding mountain road. Going up this incline in an overstuffed, late model station wagon seemed like it took more time than the two hour car ride it took to get to it. Then, finally, a carved boulder on the right side of the road appeared and proclaimed â€Å"STATE PARK.† This rock always had special meaning to me. It was a massive stone that never shifted from where it settled probably several decades ago. Th... ...ss visitors great experiences and upon arrival to it, it will be your turn to have them. The State Park holds many other places that offer different sorts of ventures, but when you truly respect the land, the tiniest encounters often yield the largest rewards. When you forego visiting the popular tourist destinations and decide to make your own exploits, the possibility of experiencing true freedom is increased. Going to a crowded beachfront by the lake, waiting in lines for bathrooms or to buy worms for fishing has less potential for adventure than simply walking into the woods without so much as a destination. There, in the woods, you will forget for hours that you live in society. Shortly after that absence of thought, you will find yourself doing unexpected and fulfilling activities that will shape your mind and outlook on life for as long as you live.

Marathon Running Essay

Runners come in all shapes and sizes. I have seen 300-pound men and women at the start of a race and in contrast the chiseled muscles of the elite runners. The reasons for running are as various as the runners themselves. Some run for weight lose, mental or physical health, competition, and charity. There are many physical health benefits for running; â€Å"Human bodies burn about 2,000-2,500 calories a day in normal activities. Running 5 miles a day can burn an additional 500 calories. † If this same formula holds true, a person completing a marathon will have burnt close to 2,600 calories. However, how fast a person doesn’t correspond with how much weight they may loose while running. â€Å"For example, a 220-pound person running an eight-minute mile burns 150 calories, while a 120-pound person running at the same pace burns only 82. Every person’s body requires an excess of 3,500 calories in order to gain a pound or a deficit of 3,500 calories in order to lose a pound. Thus, 180-pound person who runs 5 miles each day will lose about 5 pounds a month. However, as his or her weight goes down, he or she will burn fewer calories per mile† according to a study conducted at Vanderbilt University. According to Runner’s World editor Hal Higgdon. â€Å"Running can also have many psychological benefits. Most significantly runners typically report being happier and feeling less stressed than their counterparts who do not run or exercise regularly. Running actually has the ability to alter an individuals moods because hormones called endorphins are released while running. These hormones create a sense of euphoria often referred to as a runner’s high and can result in an improvement in the runner’s mood. † With these endorphins being released into the runner’s body, running can be very addictive. A man or woman can feel like they’ve been turned into Michael Jordan and anything, even running 26 miles, is possible. Running a marathon and the distances to train are also almost spiritual. When I run I am able to solve my companies, personal, families, and the whole worlds problems. I have come up with some of the most life altering and affirming choices in the sunrise of an 8-mile run. Running is also a great stress reliever while running I am able to focus on the road and the miles as they build. I am able to forget about the office, family, or other concerns. There are 26. reasons why a marathon is hard. To put this distance in perspective if you were to drive your car at 60 mph it would take a half an hour to drive that distance. But while running the marathon â€Å"there is no downtime. You’re the machine,† says physical therapist Jim Wharton of New York-based Wharton Performance, which trains world-class athletes. The debate about the difficulty of the m arathon, doesn’t center just on the physical aspects. â€Å"Motivation, confidence and mental toughness are necessary,† says Stephen Russo, director of sports psychology at the University of Pittsburgh Medical Center Health System. Running is painful; it’s tedious, and exhausting. After a few miles our bodies scream for us to stop and rest. When the body screams stop that is when the mind takes over and you keep running. Through my experiences in running and race competitions I can say a marathon is not something that can be described it is something must be experienced. In a marathon the participant will be competing against hundreds and in larger races thousands of other hopefuls. In many marathons time restrictions are placed on which the marathon will end. -8 hours after the marathon has began, barricades will be removed and the race rout will be dismantled. If a runner is unable to finish in the allotted time the race officials may take them to the finish line and will not allowed to finish. However during those 6-8 hours a runner can run, jog, or walk any distance they want. When Khalid Khannouchi won the London Marathon last year, he didn’t do any walking: He set a world record of 2 hours, 5 minutes and 38 seconds. For elite athletes like Khannouchi distance running is a way of life. Marathoners seem either to be training or getting ready for the next workout. You wake up every morning and you know what you have to do. You have long mileage to accumulate. Sometimes you’re already tired from your last two or three workouts. You still have to wake up, have the motivation and go outside and do the training. † Khannouchi said. For me running is not simply about the weight loss or the constant inquires of family, friends, and co-workers who ask, â€Å"How many mile(s) did you run today? † When I run I am only accountable to my trusty stopwatch and myself. The marathon is my Everest. I will be back. Standing there with hundreds of other runners in tank tops and short on a cold fall morning, waiting for the starter pistol. I don’t run for the medal or the crowd I run for me. I run despite the 9 times out of 10 it will hurt, but I keep going. I run for that one time that it doesn’t and I am able to finish my run and look down at my stop watch and be excited about a new personal best time, if only a few seconds. I run because I know it will hurt but I keep going and I won’t give into the pain. I am an athlete. I am runner.

Changing Market Environment Essay

Changes in the Marketing Environment and its Implications The word â€Å"Marketing† refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization. Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In response to the change in external environment, companies have to change themselves and plan accordingly. Successful companies do not treat environment as a constraint, rather they view it as an opportunity. Some time the change in the environment becomes a competitive advantage for a firm who exploits the change at a right time. Changes in the Marketing Environment: Since a last decade or two, significant changes in the marketing environment have been observed in the marketplace. These significant changes could be categorized as, supply versus demand environment, rising expectations, innovation in technologies, globalization, increasing focus on service, fashionisation of markets, erosion of brands, micro markets, commoditization and other constraints. Previously, many companies do not bother to even think about customer needs and wants. They only concentrated on their production and specialization side. However, over time marketing managers realized the fact that understanding customer needs, behaviors and wants are crucial for customer satisfaction which ensures the continuity of an organization in the market. Now every other business is trying to achieve customer satisfaction, meet customer expectations and increase their customer average life. These things have forced the companies now to focus on demand side rather than supply side. Innovation in products and technologies is another source of change in the marketing environment. As pointed out earlier, that companies are now more focused on customer needs and wants. This thing has induced companies to bring innovation in their product features and processes. Competition has increased disastrously, which is forcing the firms to squeeze their profit margins and bring more efficiency in their production and processes. In order to accomplish this, companies demands more efficient technologies. This is something that every company in a particular industry has to follow. In order to remain competitive, all the companies have to adapt the new technology. Adapting the new technology or process means quitting the older ones, this brings change into the environment. In today’s world, the concept of Globalization is becoming more and more common. Globalization is progressing at a very fast speed. In fact, now many countries are supporting the phenomenon of free trade which is uplifting the globalization. Another factor that underlies the globalization trend is the dramatic developments in information processing and transportation technologies. Now many firms have global presence which pushes them to think about marketing and environment in a global context. In this regard, an organization has not only to take care about domestic market environment, in fact international market environment as well. Companies are now shifting their focus more on service side which cannot be standardized. Uniqueness and complexity of a service determines the extent of relationship between a business and the customer. Service is more customized than product. This customized nature of service is one of the sources of changing marketing environment. Customers’ trends are changing rapidly. As a result their purchase intentions are also changing. Behaviors of customers have significantly changed from the past. In 1970’s – 1990’s customers do not want to experience new things; rather they like to use same products and services. They were more rigid. However, today consumers want change, they want to experience new things, and much more flexible. These are some of the reasons of fashionisatin and erosion of brands. All these things are demanding more change in the marketing environment. Earlier, all businesses produce goods and then market them broadly to the general public without considering the needs of specific consumers in the market. However, in the current situation companies are adopting more targeted approach. In this regard, they advertise and market their product primarily to their target market. Companies now are increasing their reliance on niche marketing and specialization which is also refers to micro market. This phenomenon of micro market is creating change in the marketing environment and possessing challenge to the marketer. Change in the marketing environment also comes from the product life cycle. As product moves from one stage to another, a change occurs. In the earlier and middle stages of the product, companies try to differentiate their products which help them to charge premiums from the customers. However, in the later stages of the product, commoditization happens. Commoditization is a concept which reduces the differentiation. Reduction in the differentiation would results in the shrinkage of profit margins. Generally, companies do not want to commoditize and strives to prolong the middle stage of the product. The main point here is this that market environment would change with the change in the life cycle stage of product. Usually, commoditization also poses challenge to the marketer. Expectations of consumers are increasing from the companies. In the past, consumers did not expect much from the companies but now their expectations have increased with the increase in production technologies and competition. They expect more in terms of product quality and service. In order to meet the changing expectation and increasing demands of the consumers, companies need to change in their culture also. Therefore, rising expectations of consumers are also posing a change in the marketing environment. Apart from the above stated factors, companies also have to face number of other constraints as well which would create a change in the environment. These constraints could be related to economic, political or cultural constraints. Not always, but sometimes these constraints could bring a disastrous change in the marketing environment. Therefore, organizations have to be keep ready all the time to deal with any of the constraints. Changing Marketing Strategies: In this changing environment, companies have to be prepared for changing in their marketing strategies.

How People Perceive Differently

Many people perceive thoughts differently because they all have different view of the world. After reading the text, Communications in a Changing World, I learned how people can interpret things differently. There are steps of perception everyone goes through which includes interpretation, selection, and organization. As I showed a picture to three different people, they all had different words that described the picture and this explains how people perceive thoughts differently. Everyone in life has different views of the world because of their experiences and beliefs.People went through many obstacles in life which alters their belief system. Once their belief system has been constructed, they are in a habitual cycle which makes them hard to be same with others. No people are alike. We are all different people. With this knowledge, I believe that people view things according to their habitual lifestyle. For example, a person who are stereotypical may view people or judge them by ra ce or individual's character. These people will tend to view society as if everyone did not come from the same family but different places and everyone is categorized.However, some people may view things by emotions and actions. People perceive things differently as the author states, â€Å"Just as self-concept, identity, and physical factors act as filters on our perceptions, our personality also affects how we perceive others† (Dobkins, pg. 68). Many people are brought up in different cultures and background. Even though I may have friends that grew up with me in the same culture, we are different because our nationality might be different. We can eat different food and have our own unique styles.Our interests are different. How we look and feel is different. All three people I showed the picture to came up with different words because they all were in different states and brought up differently in life in general as the author states, â€Å"We like things that are recogni zable or similar to us† (Dobkins, pg. 70). First guy I interviewed goes by the name Jimmy. He looked at the picture and described how the person in the picture was behaving. He came up with words such as â€Å"chilling†, â€Å"sitting†, â€Å"relaxing†, â€Å"distracted†, and â€Å"resting†.Jimmy used most of the words that describes the person's action. He was not stereotypical at all. The second person I interviewed goes by the name of John. John however came up with words such as â€Å"black†, â€Å"afro†, â€Å"double-eye lids†, and â€Å"old†. John was being more stereotypical and described the person as if he belongs in a different family group. The third guy I interviewed goes by the name of David. David used words such as, â€Å"bum†, â€Å"poverty†, â€Å"frustration†, â€Å"hilarious†, â€Å"afro†, and â€Å"guilty†.He perceives that because the man in the picture is African American, he may be doing something harmful to the society as he mentioned the word â€Å"guilty†. Also, he used the word â€Å"poverty† which may represent how he views African Americans as people who are poor. The words he also used was the word â€Å"bum† which indicates that David may feel that there are a lot of African Americans on the streets without homes. I do understand where David came from because he lived all of his life in Downtown Los Angeles. Media influences people to perceive differently about certain group of people in the world.As in Los Angeles, there is always a news about someone shooting in Downtown Los Angeles and most of the time the people who commit crimes are either Hispanic or African Americans. Just because the person is African American does not mean he commits crime or he is a bum. The person in the picture clearly determines that he is not a bad person. But just because of his race, David thinks he is someone bad. Ho wever, Jimmy did not use any words that were stereotypical. He only used words that described the person's actions.By this analysis, people perceive differently by the way they operate their views and belief system. People tend to cooperate by approximately determining their belief system and that is how they feel comfortable as the author states, â€Å"we often put ourselves in familiar situations, see the same patterns, and focus on the same senses in ways that are predictable and comfortable† (Dobkins, pg. 73). People may perceive differently by how they feel at the exact moment of time. When shown the picture if the person is at a negative state, they will look for negative words.When the person is in an excited or happy state of mind, they will look for words that are more positive. Although media repetition may alter one's mind about views of different nationalities, a person's state can distract how they analyze things of this world. For example, a person in a good sta te may present happier motives and bring excitement and joyful emotions to the table. However, a person with a negative state of mind may extract bad energy that may bring people around them down. A person's state may alter how they perceive things differently.Jimmy and John may have used more positive words because they may be in a positive state of mind at the moment. However, David may have been in a negative state of mind at the moment he was interviewed. I do believe that people have their own ways of beliefs and view systems but the emotions they feel at the moment definitely do have some type of impact towards their perception as the author states, â€Å"As individuals, we bring the composite of our self-concept and identity, physical characteristics, and personality into every communicative setting† (Dobkins, pg. 68).In conclusion, everyone in this world perceives differently. Everyone has their own core belief systems embedded into their lifestyle. This is due to the ir experiences in their lifetime. Media and other sources may impact one's belief systems. Maybe some people might have been hurt by certain ethnic group of people. Jimmy, John, and David whom I interviewed all had different words that describe the picture. In this regimental paper, I have described how these three people perceived differently because of their different belief system, state of mind, and experiences.

How does the author make Lennie a sympathetic character? Essay

In â€Å"OF MICE AND MEN† John Steinback makes Lennie a sympathetic character by the way he is described as in physique and also in means of mentality. Lennie is also described by the author in the way the other characters in the story describe him. His act of speech and his actions is also provided in the story. Lennie’s attitude and actions are not the same towards all the characters in the story. He gets along well with some of the characters in the story and with some he doesn’t. The fact that is really strange is that, his physique doesn’t match his mentality. The time at which this book was written, USA was going under The Depression. At which during this time many people were left unemployed. Most of the people who worked in the ranches at that time were all surviving and had just enough food to feed themselves. They were given very low wages and had to work in very bad conditions. People usually traveled miles together to find a job as they never had a fixed contract. Since all this used to happen in the late 1930’s, people would walk across the country in order to find a job and many a times they would get robbed as the majority of them traveled solo. But here, George and Lennie are an exception. Throughout the story, all the characters are alone except for George and Lennie, as I mentioned above earlier in the passage. During this depression people were hopeless as there was no unemployment money and there was no money paid by the government to those who were unemployed. At that time, the wanting to have a job was so desperate that the people would rob you or kill you inorder to take the job. In many cases they would also use your name for having the job making the person incharge think that it is the person who had sent a letter to them asking for a job. In â€Å"Of Mice And Men†, Lennie has been described by John Steinbeck as a very simple character who indulges innocence of a small boy without him realising it. He is not what he seems to be, in other words we can say that his physique does not match his personality. In comparison to George, Lennie is big, heavy, strong and not intelligent. He is described as any other ordinary person working in the farm. Many a times he doesn’t tend to kill animals whom he takes care of because he thinks that he is petting it. A perfect example is when he is petting the pup and he accidentally kills it. He hides it and tells George that his intention was to take care of it. This tells us that he loves animals and he himself doesn’t know how much harm he is doing to the animal because he doesn’t know how strong he is. He often acts like a kid because usually a small kid gives respect to an elder person who acts properly with him and treats him in a nice way. From the characters from the story, Lennie is recognised as a type of person who has a very low understanding power but person who is very strong in terms of physical matters. He doesn’t get along well with all the characters in the story. The only ones he gets along well are the ones who are good to them. Lennie is often known to be as a kid because most of his actions are quite childish and he isn’t responsible as a man of his age is supposed to be. This can be proved because George takes care of Lennie’s work card. He has to be incharge and give him his meals during the right times like a mother should do for her child. Another thing what proves this is that, Lennie is told off by George not to drink in the dirty water. This fact tells us that Lennie doesn’t know the difference between right and wrong. When George takes the dead mouse from Lennie’s hand, he starts to cry. He doesn’t get along very well with Curley and his wife because the very moment he came to the Ranch, Curley hated him. Before Curley attacked him, Curley didn’t know how strong he was and it was only after Lennie squeezed his hand he knew his strength. He had the wrong impression of Lennie. This tells us that Lennie always wanted to look for fights and get other people into trouble. After the fight we don’t see any more of Curley until the last part when he wants to kill Lennie after his death of his wife. From the first part of the story when the author gives us the physical description of Lennie, we could say that George was a man of low understanding power and Lennie was the man which was the opposite of George. We can prove this because John Steinbeck says that â€Å"the way a bear drags his paws†. This gives us the first impression that Lennie is a huge man. Also the author doesn’t mention who is who in the when he gives the description of both the characters. Whenever in the story when Lennie makes George angry, he is upset like a kid because always wants to make his elders happy. Lennie totally depends on George because he knows that he can’t do anything alone and he needs George to be with him. This can be proved in the line â€Å"†¦somebody’d shoot you for a coyote if you was by yourself†. In this line George tells us that if Lennie was on his own, he would be shot by the owner for whom he worked for. Nobody would accept him due to his stupidity and lack of understanding. He often tends to over and over again and sometimes forgets to what he is told before. George tells Lennie between the difference right and wrong because † Curley says he’s keepin’ that hand soft for his wife†. It tells us that he doesn’t know what it means. George tries to tell and make Lennie understand that Curley’s wife is a seductive type of woman and he should try to keep away from her.Curley’s wife is a seductive type of woman and he should try to keep away from her because she could get him into trouble. From first itself when George sees Curley’s wife he says â€Å"she’s got the eye†. He tells Lennie that she tries to flirt with Carlson and Slim. Lennie is only left alone once in the ranch when George goes out with his people of work. He is told by George to stay away from her. After he is told that, whenever Curley’s wife tries to speak to her he tells her directly that he is not supposed to speak to her. Lennie is forced by George not to speak in the beginning part of the story when they go to the ranch to get a job. He fears that Lennie will say something stupid and show how dumb he is and this might cause them to loose their job. To prove this he says this in the exact words â€Å"I’ll give him the work tickets, but you ain’t gonna say a word. You jus’ stand there and don’t say nothing†. Lennie often tends to forget what he did in the past. The way he speaks is ungrammatical and moreover like a lower class type of dialogue. They use a colloquial way to speak with eachother and Lennie many a times repeats the sentences again and again.